JANE DOPE JOURNAL / BLUE MAZAR / 2026
COLOUR STORY
WHY BLUE
MAZAR?
Because beige was never really our thing.
Blue Mazar started with one colour, one HER.B reference and a very simple question: what happens when you stop treating botanical fashion like novelty merch and start treating it like art?
SHOP BLUE MAZAR →FIRST CAME THE BLUE
Not navy.
Not baby blue.
BLUE blue.
Saturated. Electric. Almost luminous. The kind of blue that does not politely sit in the background.
THE COLOUR
Cobalt is having a moment.
We wanted ours louder.
The Blue Mazar palette sits in the electric cobalt family — close to the intensity of Pantone Bright Cobalt 19-4037 TCX.
Cobalt has been showing up everywhere in fashion again, but what pulled us in was not the trend. It was the tension. Blue can feel calm and almost meditative, while this particular version is impossible to ignore.
Peaceful colour.
Extremely loud outfit.
“We didn't want a weed print.
We wanted a beautiful print that happened to be HER.B.”
JANE DOPE DESIGN NOTE
THE HER.B STORY
Then there was Blue Mazar.
Blue Mazar carries two names with serious HER.B history behind them: Blueberry and Mazar. One brings the famous blue-family genetics and fruit-forward character; the other comes from the old-school Afghani Kush side of the family.
Dutch Passion's Blue Auto Mazar combines Auto Blueberry with Auto Mazar and describes the result as an indica-dominant variety with blueberry, earthy, kushy and lightly spicy aromatic notes. Some plants can even develop subtle blue and purple colouration.
And that was enough of a design brief for us.
FROM HER.B TO FABRIC
No floating leaves.
No novelty print.
We wanted Blue Mazar to feel like somebody painted a HER.B garden by hand and then let the brush get a little out of control.
Big blooming plants. Thick brush strokes. Impressionist colour. Leaves that dissolve into paint instead of sitting perfectly outlined on the fabric.
The electric blue gives all of that chaos somewhere to breathe.
THE FIRST DROP
BLUE MAZAR KAFTAN
BLUE MAZAR / 001
The Blue Mazar Kaftan
Easy shape. Completely unreasonable colour.
Flowing V-neck midi. Lightweight stretch. Short sleeves. Two side pockets. Sizes S–5XL.
$42 CAD
SHOP BLUE MAZAR →THIS IS JUST THE FIRST ONE
MORE BLUE MAZAR
IS COMING.
New silhouettes. New placements. More electric blue. More hand-painted HER.B gardens.
Consider this Drop 001.